Commercial Sponsorship and Brand Partnership Agreement

Last Updated: February 24, 2026

Business Name: Max Industry Exchange

Location: Ontario, Canada

This Commercial Sponsorship and Brand Partnership Agreement (the “Agreement”) is entered into as of the Effective Date set out below by and between:

Max Industry Exchange, operating in the Province of Ontario, Canada (the “Company”),

and

________________________________________, a corporation organized under the laws of __________________________ (the “Sponsor”).

Effective Date: ______________________

1. Purpose

The Sponsor agrees to provide financial consideration in exchange for brand visibility, promotional integration, and sponsorship recognition in connection with media content, programming, events, or digital publications produced by the Company (the “Sponsored Content”).

2. Sponsorship Deliverables

The Company agrees to provide sponsorship integration as detailed in Schedule A, which may include, but is not limited to:

  • Logo placement in video content

  • Verbal sponsor acknowledgment

  • Sponsored segments

  • Social media mentions

  • Newsletter inclusion

  • Website banner placement

  • Event branding visibility

The Company retains full editorial discretion and creative control over all Sponsored Content.

No guarantee of minimum impressions, engagement, or performance metrics is made unless expressly stated in Schedule A.

3. Sponsorship Tiers

Where applicable, sponsorship packages may be structured as:

GOLD Partner

  • Prominent logo placement

  • Exclusive category positioning (if agreed)

  • Dedicated promotional segment

  • Priority visibility

SILVER Partner

  • Standard logo placement

  • Verbal acknowledgment

  • Shared category placement

Supporting Partner

  • Logo inclusion

  • Digital recognition

Specific deliverables shall be defined in Schedule A.

4. Exclusivity

Exclusivity shall apply only if expressly stated in Schedule A. If exclusivity is granted, it shall be limited to a clearly defined industry category and time period. In the absence of express exclusivity, the Company reserves the right to engage with other sponsors, including competitors.

5. Fees and Payment Terms

The Sponsor agrees to pay the sponsorship fee set out in Schedule A.

Unless otherwise specified:

  • Fifty percent (50%) is due upon execution.

  • Fifty percent (50%) is due prior to publication or activation.

Invoices not paid within thirty (30) days may accrue interest at the maximum rate permitted under Ontario law. Failure to pay may result in suspension of sponsorship benefits.

6. Cancellation and Refund Policy

If the Sponsor cancels:

  • More than 30 days before scheduled activation: 25% of total fee retained.

  • 15–30 days prior: 50% retained.

  • Less than 15 days prior: 100% retained.

If the Company cancels without cause, the Sponsor shall receive a pro-rata refund of unearned fees. No refunds shall be issued once content has been published.

7. Brand Usage and Intellectual Property

Each party retains ownership of its respective trademarks and intellectual property. The Sponsor grants the Company a limited, non-exclusive license to use the Sponsor’s branding solely for sponsorship integration. The Sponsor may not use the Company’s name or branding without prior written consent.

8. Advertising Compliance

The Sponsor represents and warrants that all materials, claims, and representations provided comply with applicable Canadian laws and regulations, including but not limited to:

  • Competition Act (Canada)

  • Canadian Anti-Spam Legislation (CASL), where applicable

  • Applicable advertising standards and industry regulations

The Sponsor assumes full responsibility for substantiating advertising claims.

9. Brand Safety and Morals Clause

The Company reserves the right to refuse, remove, or terminate sponsorship if the Sponsor engages in conduct that, in the Company’s reasonable judgment, may:

  • Harm the reputation of the Company

  • Violate applicable laws

  • Create public controversy inconsistent with the Company’s brand values

Similarly, the Sponsor may terminate this Agreement if the Company engages in unlawful or materially reputationally damaging conduct.

10. Indemnification

The Sponsor agrees to indemnify and hold harmless the Company from claims arising from:

  • Sponsor-provided materials

  • Misleading advertising claims

  • Intellectual property infringement

  • Regulatory violations

The Company agrees to indemnify the Sponsor against claims arising from unauthorized misuse of Sponsor branding beyond the scope of this Agreement.

11. Limitation of Liability

Neither party shall be liable for indirect, incidental, consequential, special, or punitive damages. The Company’s total liability shall not exceed the total sponsorship fees paid under this Agreement.

12. Confidentiality

Any non-public business information exchanged shall remain confidential unless required by law.

13. Force Majeure

Neither party shall be liable for delay or failure to perform due to events beyond reasonable control, including natural disasters, government actions, platform outages, or similar events.

14. Term and Termination

This Agreement remains in effect for the term specified in Schedule A. Either party may terminate for material breach upon fifteen (15) days written notice if the breach is not cured.

15. Governing Law

This Agreement is governed by the laws of the Province of Ontario and the federal laws of Canada.

Authorized Signatory (Company): _______________________

Authorized Signatory (Sponsor): _______________________

Frequently Asked Questions

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  • Your sponsorship benefits are clearly defined in your selected tier and outlined in Schedule A of the Agreement. Deliverables may include logo placement, verbal acknowledgments, sponsored segments, social media mentions, newsletter inclusion, website visibility, or event branding. Each package specifies the scope, placement, and duration of your brand exposure so expectations are transparent and measurable.

  • Unless expressly stated in writing, we do not guarantee specific view counts, impressions, engagement metrics, or lead generation results. Media performance can vary based on platform algorithms, audience behavior, and external factors. Our commitment is to professional execution and strategic placement in alignment with your sponsorship tier.

  • Max Industry Exchange retains full editorial control to preserve the integrity and authenticity of the platform. Sponsors may review branded assets such as logo placement or sponsor mentions for accuracy; however, final editorial decisions remain with us. This ensures the credibility and professional positioning of the platform.

  • Cancellation terms are outlined in the Agreement. Generally, cancellation fees apply depending on how close the request is to the activation date, as production and promotional planning often begin well in advance. Once sponsored content has been published, fees are non-refundable. Specific timelines and refund structures are detailed in your agreement.

  • Exclusivity is not automatic and must be expressly agreed upon in writing. If granted, it is typically limited to a defined industry category and time period. Exclusive sponsorship opportunities may be available at premium tiers and are structured to ensure fairness and clarity for both parties.

  • We maintain professional editorial standards and reserve the right to decline partnerships that may conflict with our platform’s values or legal obligations. Sponsors represent that their materials comply with applicable Canadian advertising laws, including the Competition Act and relevant industry standards.